🐶 CHAPTER 1 — The Click
The beginning of an idea with an animal soul
It happened in an instant, a click. What if we made real what had just crossed our minds, satisfying our intellectual curiosities and love for animals?
A gray day, after years working together, a belated Christmas card came into our hands… we looked into each other’s eyes… and click! We were thinking the same thing! A new opportunity, a personal experience… Why not?
Suddenly the possibility appeared before our eyes to make real everything that came to our minds. We could give it the shape and color we wanted, because now this depended only on us.
Freedom and creativity were what we had long missed. However, we absolutely did not imagine the adventure that, inside us, we already knew we were going to undertake!
Early 2018
🌱 Chapter 2 · The Seed
Restlessness, passion, and purpose
Whatever it was, we needed to satisfy our intellectual, artistic, and social restlessness, without neglecting our passion for animals and the desire to know the world and make it a better place.
Unknowingly, we had just planted a seed.
Principles 2018
💡 Chapter 3: Ideation
From the spark to the first steps
We already have the idea… and now, what? The first question that came to our mind was: is this a senseless madness? And to answer this question, we spent entire afternoons studying for months.
Millions of questions run through your head: What is on the market? What does the competition do? Can the products be improved? What will differentiate us? What solutions can we offer? Can we relate it to our concerns, hobbies, tastes, skills, or education?
How to define this period in one word? EVOLUTION. For months, the initial project idea evolved every week… KunKay was taking shape.
March 2018
🧾 Chapter 4: Constitution
From idea to reality
Finally, in May 2019 we were incorporated, and in July we passed the DARP inspections and were registered as manufacturers of nutritional supplements for dogs and cats.
Had we reached the initial goal? Well no, we still had one last sprint… buying the active ingredients, designing the first prototypes, and conducting palatability tests with the most demanding chefs: dogs and cats.
May 2019
🚀 Chapter 5: Starting gun
The big leap into the market
Now it’s for real! In January 2020 we launched to the market with 9 references…
And today we already have more than 30! And here we are, riding a roller coaster:
- In March 2020 Covid changed our course.
- In July, a human food brand didn’t allow us to use the KAYKUN brand anymore… so we reversed the syllables: KunKay was born.
No one told us it would be easy, but we didn’t expect so many bumps. Even so, we continue with the project, with more and more furry families joining us on this adventure.
January 2020
This is not just a brand, it’s a shared story Will you join us?
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